Landing page design has come a long way over the years, and responsive landing page design in particular has become more important to many website owners and marketers. With so much competition in the online market, it’s necessary to have a landing page that looks good on all devices, particularly mobile phones and tablets.
But with so many different ways to go about responsive landing page design, how do you know which is best? This post will help you get started on creating your own responsive landing pages for high conversion rates with the best methods to choose from.
A responsive landing page allows you to capture the attention of potential customers across all different devices, resulting in higher conversion rates and click-through rates than you’d see with a non-responsive or mobile-only website design. But creating a responsive landing page isn’t necessarily as simple as making sure that it shows up properly on your laptop; there are plenty of other steps you can take to create the most effective landing page possible, which we’ll discuss here.
If you are looking at the latest marketing trends, then chances are that you want to know how to create a landing page. A responsive landing page is one of the best ways that you can draw in visitors and have high conversion rates. The following tips will help you do just that!
Best Way To Create A Responsive Landing Page
Create with Device in Mind
We’ve all been on one page where it wasn’t responsive. We scroll and have to scroll again, then have to scroll again! What you want is something that displays well no matter how they access the page. There are many more benefits than just being able to display on any device. In fact, over 50% of site visitors are viewing your website via mobile devices, according to Adobe’s report.
When building a landing page, it’s important that the design be responsive and adapt to any screen size. More than half of all internet browsing is now done from mobile devices, so it’s crucial that your landing pages are compatible with this new environment. A responsive site can be created using either HTML5 or CSS3 frameworks. These techniques allow you to customize your site depending on the device being used by the end user.
Plan your message
One of the finest ways to capture visitors’ attention is to use the proper tailored messaging for each sort of visitor. Any quality piece of copy shouldn’t even sound like a copy. It should be unambiguous as well as simple. It ought to be just as understandable as the cereal box back. Even if certain products necessitate lengthier material (and, thus, longer landing pages), the majority profit from keeping things brief. Consider fewer lines of text and more lists with bullets.
At the top of your landing page, state why visitors should trust you, what makes your offer unique and why it’s important now. Remember, on the web, people are looking for answers in seconds so be brief but compelling. Write headlines with 3-5 words that can be displayed as large text. This way, people will see them even if they’re scrolling with small text or zooming out on mobile devices.
Use Sales Pitch Images and Videos
What’s your goal with the site you’re creating? More visitors? More conversions? Some users are looking for something more in-depth and have time to dig around, so they’ll want to learn more. Some are just poking around and won’t need more than a few seconds before they make their decision. Therefore, it’s critical to capture their eye before they go. The best way to do that is by including graphics and videos on the landing page.
People are increasingly consuming content through videos. In reality, 80% of all web traffic worldwide consists of videos as well as attractive graphics. And after Google, YouTube seems to be the #2 most used search engine. Therefore, it is advisable to incorporate a sales video and photos if you wish to drive individuals through the sales process.
Sales & marketing videos shouldn’t need to be extensive or complicated. In actuality, the most effective videos last for Thirty and 2 mins. Videos & graphics on your landing page must be attention-grabbing right away, logically sort stuff, and should include the same components as the landing page: a strong call-to-action, a means of contacting, an assurance, a tag line, a description, some striking visuals, a little about pleasure and agony.
Make an Impactful Call-To-Action
A conversion can make or break your business, but what exactly is the definition of conversion? It’s typically defined as the desired action taken by the visitor to either complete their transaction with you or move further down your sales funnel. A visitor will more than likely complete your desired conversion if you’ll be able to create an impactful call-to-action.
A simple call-to-action can help your readers take immediate action. Use different methods to get the attention you deserve from your target audience. This is a way that lets you know that you are going in the right direction with them, and it will also let them know that there’s more out there waiting for them if they decide that this particular option isn’t exactly what they’re looking for.
We have seen that Responsive web design has taken off in recent years, and with good reason—it’s quickly become the new standard across all media types, including landing pages. Unfortunately, it can be difficult to know where to begin with responsive design if you’re just getting started. That’s why it’s a good time to consult with experts in this field.
Brandboyz, a digital agency in India, can help you with building a high-converting responsive landing page where all your efforts come to fruition.
What kind of business are you starting? If you’re looking for help with how to create a high-converting landing page, look no further. Brandboyz goes over the best ways you can do it, based on your current situation. You can go about it differently depending on what type of website you have & your target audience. Get in touch with us today.