Social media marketing is more recent than email marketing. But the question of what is appropriate for your business arises. We need to understand email marketing and social media marketing before moving on.

Making people aware of your product or service based on your USP is the overall goal of “marketing,” which will also result in the generation of leads, brand awareness, and/or client loyalty. How can you be certain that your communications with customers are successful? A brand-new idea known as data-driven marketing is currently also growing quickly!

Email marketing is directly communicating with potential or current customers via email to inform them about brand updates, new product introductions, promotions, etc. On the other side, social media marketing refers to the (mostly) use of social media websites to spread brand recognition.

There can never be a side-by-side comparison of the two. You need both email marketing and social media marketing if you want to expand at an international standard pace. Let’s understand what is email marketing and what is the importance of email marketing over social media.

What is Email Marketing?

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. By incorporating them into your marketing automation initiatives, it can help inform your clients about your most recent products or offers. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails.

Aside from order confirmations and direct responses to consumer inquiries, every email a business sends out might be categorised as email marketing. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.

Newsletters featuring company updates, sales incentives, and subscriber-only offers are all examples of email marketing. Marketing emails may also be used to convey a general message on behalf of the company after a natural disaster or commercial dispute.

Email marketing, at its best, enables companies to update customers and target audiences with specific marketing messages. The worst case scenario for this type of marketing is the constant annoyance of spam emails that drive clients away.

Read: Massive Impact of Digital Marketing on Consumer Behaviour

Why is email marketing important for small business

Email marketing is used by some of the biggest companies in the world. It’s not just huge brands with big expenditures who use email marketing. For small businesses with limited budgets, email marketing is actually one of the greatest options.

The goal of every business owner is to interact with and develop a relationship with their clientele. According to a survey, by the end of 2023 over 4.3 billion of the world’s population will use email. Small business owners must seize this opportunity to connect with their clients. Here are 5 reasons why email marketing is important for small businesses.

Build strong customer relationships 

Emails help in retaining and engage customers. Connect with your consumers by obtaining their email addresses and informing them of the benefits of signing up. An excellent start is by making a signup form and posting it on your website and social media. Emails are a wonderful, non-obtrusive way to advertise your company’s products and services.

Create your own distinctive brand

Use emails to explain your distinctive brand to your customers. Your audience will have a better understanding of what your company is all about when you describe your values, mission, products, and services. Customers find it simpler to support and promote your business when brand recognition increases.  One way is to consistently include your firm name and logo while sending emails.

Email marketing is cost-effective 

One of the most economical ways to connect with and engage with your customers is through email marketing. Traditional marketing techniques like billboards, print ads, leaflets, brochures, and television may get extremely pricey. Email marketing does come with some price, though. Businesses occasionally receive financing to pay for email marketing automation services or to hire writers to produce email content. Because it is relatively affordable to start and maintain, email marketing is often beneficial for small businesses. As you may know, small business owners have limited financial resources.

Boost Sales 

It has been difficult for small businesses to increase their sales both last year and this year. However, one of the finest strategies for increasing sales is email marketing, particularly now that the majority of physical stores have closed. Email marketing produces one of the greatest returns on investment of all the marketing channels (ROI). With nearly 4.3% of customers making purchases as a result of these efforts, you can earn a good amount for every money spent on email marketing. Effective emails start with building your list, planning campaigns, and finding success. 

Increase website traffic 

Email marketing has the advantage of bringing more relevant visitors to your website while also increasing the volume of that traffic. Customers have already expressed interest in your brand if they frequently interact with the email marketing content you send them. This implies that not only are they qualified leads, but they may also be likely to use your products and services.

Why is Email marketing better than Social Media Marketing?

Email marketing is targeting potential/existing customers directly via Email and making them aware of brand updates, product launches, discounts, etc. On the other side, social media marketing refers to the (mostly) use of social media platforms to spread brand recognition.

There can never be a comparison between the two. To grow at an international standard pace, you need both Email marketing and social media marketing. But in a situation where you can choose one, let’s see why Email marketing outshines: –

1. Social media marketing is widespread. Yes, these days you can predetermine your market-segmented audience but there are chances of “overlooking”. On the other hand, Email marketing targets each potential customer individually. Thus, the chances of overlooking are reduced by far.
2. As mentioned earlier, social media platforms are comparatively newer. Thus, the user database for Email is far superior, as a result, more people can be reached with email than social media.’
3. One of the key strategies to grow your business is to outshine your competitors. And that means- drawing your competitors’ customers to your own customer base. No matter how well you technically outshine your competitors, to draw a customer base you need to have one on one communication. For a customer, receiving a mail-opening and then reading is very much of one on one communication and very different from coming across a social post.
4. Studies have shown that compared to social media marketing, email marketing has a greater click rate and better conversion rate. The main justification is that email has more users than social media. Additionally, it is now a practice in the modern world to check the mail once a day.  
5. Email campaigns not only have the maximum audience but are also the most cost-effective marketing strategy.

Also Read: Why Seo is Important for the Success of Small Businesses

The Bottom Line

So, is email marketing really preferable to social media marketing? Based on everything we’ve mentioned above, it is fair to say that both tactics offer some nice pros.

Email marketing is targeting potential/existing customers directly via Email and making them aware of brand updates, product launches, discounts, etc. On the other side, social media marketing refers to the (mostly) use of social media platforms to spread brand recognition. may be more effective in terms of ROI, costs, versatility, and outreach. That is why it is a good opportunity that businesses should not miss out on.

However, it is also worth noting that there is no one-works-for-all strategy. Tactics that work for one company, may not at all be effective for another one. That is why winning marketing strategies don’t focus on a single channel.

To get the most benefit it is advisable to take a multi-faceted approach and link a variety of marketing channels and tools into one, overall strategy. Different techniques work perfectly fine together and can double the positive outcome. Visit the website and Brandboyz will provide the email marketing solution that handles everything for you, despite the fact that there are many companies available that can help you in email marketing.

The benefits of email marketing for small businesses may not always be obvious, yet there are many. An email marketing strategy can help you find new customers, retain them and stay in touch with them, all while maintaining a reasonable budget.